AURO Company Portrait
AURO is the pioneering enterprise in the field of consistently ecological paints and related products.
AURO’s paints, stains, oils, waxes, cleaning and care products are manufactured from natural materials, highly efficient and more sustainable than nearly all conventional products on the market.
1983 as private limited company; 1998: going public
Supervisory board Professor:
Dr. Arnim von Gleich (Chair)
Thomas Lange Dipl.-Eng.
Milestones of AURO’s company history
As the first paint manufacturer, AURO manages to develop an automatic tinting system for wall paints that works with consistently ecological pigment pastes. The COLOURS FOR LIFE Premium wall and ceiling paint is launched.
With ultra-modern biogenic binding agents, the AURO product development sets new standards of technical performance.
As from 2012: Extensive investment in the engagement of new staff in research and development, shipping and logistics, as well as sales and marketing (domestic and abroad).
Newly constructed building for the sales and marketing staff, reconstruction of the office building, including a new shop and showroom: An investment to make the enterprise’s location future-proof.
Market introduction of the the high-grade lime assortment: Mineral paints for mould prevention. AURO quickly gains market share and expands the range of lime-based products.
Market launch of AURO’s cleaning, care and maintenance range of products called “Brilliant ideas”: Well-engineered special cleaners for all household tasks.
AURO Woodstain Aqua, no. 160-84 is nominated „test winner“ in „Test“, Germany’s most noted magazine for consumer protection (published by the Warentest foundation).
Introduction of a new label concept with a revised classification of products within the complete assortment.
AURO introduces a complete new range of paints, stains, oils and waxes without solvents.
Eco Award from environmental organisation “Friends of the Earth“.
Start of the research and development project “solvent-free natural paints”, funded by the German Federal Environmental Foundation (DBU).
B.A.U.M. Environmental Prize awarded to AURO.
Dr. Hermann Fischer is appointed “Eco-Manager of the Year“ by WWF and the business journal „Capital“.
Introduction of an assortment of washing and cleaning products under the brand name “AWALAN”.
In the first-ever test of an AURO product by the prestigious “test” consumer magazine, AURO Wall paint no. 321 is rated “good”.
Foundation of the AURO Pflanzenchemie GmbH (as from 1998: AURO AG).